apex hides the hurt-colson whitehead

“Albert Fleet’s shtick consisted of resurrecting old nomenclature motifs just before they were about to come back into vogue. Old hound dog sniffing, he had a nose for incipient revival. The good ones always came back, the steadfast prefixes, the sturdy kickers. When you counted them out, Pro- and -ant would stumble back to the top, bruised and lacerated but still standing, this month’s trendy morphemes and phonemes lying at their feet in piles. Everything came around again. Languages were only so big.
He had effectively killed off New when New Luno hit it big, and at the time everyone warned him that it would look like he was merely chasing a trend, and that sort of thing was beneath him. Anywhere you looked that year, something was New. But success shushes those kinds of accusations. If Albert was lugging New back onto the scene, you better brace yourself for a full-blown renaissance. New was new again.” (51-2)


2 thoughts on “apex hides the hurt-colson whitehead

  1. “Shoot,” he said. He should have known he wouldn’t get off easy. They all had the same lot number stenciled on the back of their necks, his clients, they were the same make and model. All of them so anxious to be heard, desperate to be soothed. He braced himself.
    “Do you think Charred and Feathered would be a good name for a chicken joint? Like a nationwide chain, big sign: Charred and Feathered. Mascot and everything.” He looked strangely energized. “Came to me in the shower this morning. Been bugging me ever since.” (167)

    it’s no “Salmonella”, like i’ve always wanted, or “A Salt and Battery” like the best named fish and chips joint, ever.

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