i once believed i would marry a uniqlo model. well, the matrimonial thoughts preceeded the uniqlo modelling, but that was my introduction to the store-the new york advertising.
when i finally got the chance to shop there for myself, a few years back, i noticed that the store was neither unique, nor were the prices low. interesting. but out of the two items that i bought that day, i still wear one of them, so my 50/50 odds have now tied that of divorce. not too shabby.
last year, in a low moment, i decided that i was only going to wear tights, and purchased three pairs from the store. i have since come out of that expression of depression, but have noticed that the tights have worn very well.
this year at TIFF, i received a free heattech long-sleeve t-shirt. i noticed that they were offering the same promotion to open their vaughn mills store this past weekend. i contemplated going for a hot second, and as a result, i now know that there is a shuttle bus that leaves from union station to vaughn mills, at some points of the year.
i did go into the store last week, and dropped some money on the three skirts that will be the backbone of my fall wardrobe, a dress that i wasn’t really sure about, and a trench coat that i have since seen on many other people, but hey-it’s not as noticeable as the zara distressed jean jacket that was the bane of my existence.
so, did the advertising work? absolutely.
but here’s the thing-when i went to return the aforementioned dress earlier, i actually went with the intention on exchanging it for another aforementioned heattech long sleeve tee. while i did do this, i also noticed that the trench was on sale an additional $20, so i grabbed another heattech tee (hey, i’m west coast, i layer), because to me, that makes sense-give me a price adjustment, and you get that money right back.
when i got to the register, i was told that they don’t do price adjustments, but if i could bring back the jacket with the tags and the receipt (which i had), i could return it and re-buy the item. the person who was checking me out was dismissed on break, and when she asked if she should finish the transaction, i said “probably” and her manager (i’m guessing) overrided that and told her “no” and proceeded to ask me everything all over again, in front of a new crop of talent that just learned the wrong lesson-listen to your customer and do not give the impression that lunch/break schedule is more important than the experience.
so, i did not get another tee shirt. also, because i am petty and my student cancelled on me, i went home to get my trench coat and get my $20, which i kept and did not give back to the store.
don’t get me wrong, i will probably go back and spend more money, but for this one day-i beat the japanese gap.
ps. if the lines to vote do not rival the lines outside this place when it opened, i will be v.disappointed with us all.