i’ve loved this podcast for a minute. the recent rebrand to under the influence has also been a good look. the format of this book is great, with notes showing up on a page in a comic dialogue bubble. you know who else did this kind of thing? rodrigo and chris in enter they babylon system-just sayin’.
i heart books that learn me new things. this one offers that in spades.
“Ads that don’t speak to you can seem tiresome or inappropriate, and this may lead some to the mistaken conclusion that those ads aren’t effective. The truth is, they simply might not work on you.” (95)
i had this very discussion yesterday morning about hip hop.
“Later successes helped create an entry of its own: the Guinness Book became the best-selling copyright book of all time, at 100 million copies and growing. The Qur’an and the Bible are two of the few books that outsold it.” (62)
yann martel talks about his book project involving the prime minister at the seattle public library and how it’s the opposite of getting a letter from obama saying that he read and liked his book. harper’s favorite book is the Guinness Book. martel offers harlequinn, a canadian publishing powerhouse, if the pm wants to read money makers.
“In thousands of places of worship across North America, the weekly bulletin might include paid ads for local merchants and professionals, some from within the congregation, and for funeral homes, counseling services, mechanics, and home renovators. At least one church, in Munster, Indiana, has a Starbucks concession in the lobby right beside the-I’m not making this up-‘Heavenly Grounds’ bookstore.” (7)
“The ‘ads on exams’ idea is getting very mixed reactions around the country, as you can imagine, with many people taking exception to the notion of businesses paying to get access to kids. Farber first asked his students if they would be offended by the idea, and the answer was no. Parents are also supporting him. As Farber says, ‘We’re expected to do more with less.’ He wants to help the kids, and advertisers are more than happy to help him.” (91)
for serious?! ads in church programs and exams?! damn…